In just three years, how can SigmaStar, which comes from Mstar, a subsidiary of MediaTek, become the top three security monitoring chips in the world?

Release time:2019-10-29Browse Number:

Robert.Lin, chairman and general manager of SigmaStar

It is understood that the SigmaStar team is originated from MStar and focuses on chip research and development in the fields of security, intelligent driving assistance, Internet of things and smart home. Its products cover IP Cam, USB Cam, Car Cam, NVR, DVR, motion camera, smart home and smart display, etc.

At the same time, we also invited many partners such as SenseTime, AWINIC, MindStar, ICETech, Aiwinn, CalmCar and so on to witness.

Robert.Lin, chairman and general manager of SigmaStar, said: "SigmaStar leads AI to empower all walks of life and let AI technology enter thousands of households. Through in-depth research and development of core technologies such as audio encoding and decoding, video encoding and decoding, artificial intelligence processor, intelligent display, Wi Fi transmission, etc., SigmaStar has emerged in many AI application fields such as intelligent security, intelligent display, intelligent home, intelligent assisted driving, etc. "

"Xuanyuan" series SSD201 and SSD202D intelligent display chips

At present, artificial intelligence technology has gradually enabled intelligent machines to realize the transformation from "understanding the physical world" to "personalized scene landing". Like TV, mobile phone and other industries, they have experienced the changes from analog to digital, from digital to intelligent. Small screen display is also experiencing this process. Intelligent display terminals will greatly improve efficiency and humanization. How to define intelligence can it be displayed?

Ben.chen, the market leader of SigmaStar display chip, said that intelligent display is mainly to solve the intelligence of information presentation and human-computer interaction, which requires intelligent display with multiple network connections, multiple windows, touch and voice interaction features. Among them, multi network connection is to solve the problem of interconnection, information source processing and more humanized control. For display equipment, it is not only an end, but also a small center, which plays a role of connecting interface equipment and display control function. Display equipment plays a role of a small center in this network, which is to connect and control other functions Equipment and the ability to process IoT information in a timely manner.

Multi window is to improve the efficiency of information processing. Multi window makes information more intuitive and interactive! With the continuous progress of big data and algorithms, AI is developing rapidly, and voice interaction is becoming more and more mature, and voice interaction is the best way of human-computer interaction at present, especially in the case of more and more equipment functions, which is more appropriate, less cost increase, and more convenient to use.

Ben.chen, market leader of SigmaStar display chip

Based on these considerations, SigmaStar launched the Xuanyuan series of intelligent display products SSD201 and SSD202D chip solutions at this conference, supporting the application requirements of multi network connection, multi window, touch control and voice interaction, so as to make the intelligent display more human-oriented.

According to the introduction, SigmaStar Xuanyuan series chips are used in building intercom, smart home, white / kitchen display and control, and various HMI products. The Xuanyuan series of SigmaStar will help the intelligent landing of display field and improve product value!

Can the "Yueying" series pry the market of intelligent DVR chip in vehicle?

In addition to releasing new products in the field of intelligent display, SigmaStar also released the series of Yueying vehicle intelligent DVR products SSC8629D、SSC8629Q、SSC8668G、SSC8539, providing multi-core arm, independently developed AI NPU processor, DSP and other versions to partners for differential application algorithm development.

Jay.zhu, market leader of Yueying series chips of SigmaStar

In the vehicle intelligent DVR products, the high resolution video processing can let users restore more real driving scenes, the car owners can preview high-quality images in real time, at the same time, it can ensure effective video forensics, high-quality video sharing and other follow-up operations, supplemented by the advanced encoding format h.264/h.265, which can greatly improve the compression efficiency and the utilization rate of storage space. SigmaStar Yueying series has a deep accumulation in high-resolution video pre-processing / post-processing such as Hd 1080p, Ultra HD 4K, etc., and can access multi-channel video for processing at the same time, so as to meet the demand of differentiated application in vehicle DVR market.

In addition, industrial vehicles and quasi front loading / front loading vehicles have high standard safety level requirements for SOC, which need to be able to withstand the requirements of wide range temperature fluctuations. For these markets, SigmaStar has launched a series of relevant chips that meet the industrial temperature characteristics and aec-q100 certification to meet the product requirements.

Jay.zhu, market leader of Yueying series chips of SigmaStar, said that with the rapid development of the automobile industry, more and more functions such as vehicle video real-time monitoring, storage and sharing are appearing in the vehicle product form based on the consideration of driving safety, and intelligent applications are also growing year by year. Since the beginning of its development, SigmaStar's automotive chips have been committed to focusing on the core capabilities of video image processing, constantly meeting customer needs, and striving to create the best automotive electronic semiconductor products in China.

What is a qualified intelligent IPC chip?

Since 2016, SigmaStar has entered the field of security IPC and NVR chips. By 2018, the shipment volume has reached the top three in the global industry, covering security, smart home, access control, video conference and other fields.

At the conference, SigmaStar finally released the Dragon subduing series of IPC chips: SSC336D/Q,SSC338G,SSC339G, which can be applied to the fields of acousto-optic warning camera / home AI camera / face access attendance payment / intelligent community parking lot / intelligent video conference system / 4K large screen AI interaction, etc.; SSR621D/Q can be applied to the fields of 4 / 8 / 16 NVR main control, family private cloud, etc.

Summarize the features of dragon subduing chip: ISP support to 4K, full format encoding and decoding, 3D depth of field, WiFi multi network full connection, and AI engine dragon subduing NPU

At present, there are very few intelligent IPC chips in the market that can provide high-quality image effect, good algorithm compatibility, low power consumption and people-friendly price, and there is also a lack of NVR chip with high decoding ability, high resolution support and high integration, which are essential to promote the intelligent popularization of security.

SigmaStar security product line is a chip product line dedicated to video monitoring equipment, smart home and data AI analysis. From the camera responsible for image acquisition and video coding, to the hard disk video recorder for storage, decoding and display, to the terminal for edge computing, SigmaStar chip products are everywhere. According to the introduction, SigmaStar always keeps exploring the first audio and video technology and AI technology, and constantly improves the ISP processing algorithm: to improve the clarity of the picture, the reducibility of color, and the transparency of night vision.

And constantly study the AI processing technology to create an AI engine for video data analysis - "dragon subduing" NPU, which has the characteristics of low power consumption, flexible support architecture, good compatibility and agile development.

he main application scenarios of dragon subduing intelligent IPC chip include: sound and light warning scene, home AI camera, face access control, attendance, parking lot entrance and exit, video conference system large screen AI interaction. It is expected that the medium and low-end products will be launched at the end of December, and the high-end series will be launched in 2020.

"At present, we have released as many as six series of security IPC main control chips and NVR chips. Together with major partners, we are committed to making AI technology affordable, well used and widely used to satisfy customers." He Xiaoming, the market leader of Jianglong series smart chips, said that with the popularity of high-definition video monitoring and the development of artificial intelligence algorithm, the market has given birth to the demand for smart home, smart transportation, smart city, safe city, and Xueliang project, and the industry demand has changed from clear to clear. If the massive high-definition data are all handled by the platform, it will cause the problem of huge computation and time lag, and the market demand for edge end intelligence will skyrocket.

Max.he believes that a qualified intelligent IPC chip must be visible, audible, affordable, stable and reliable. At the same time, it must be integrated with NPU and have strong intelligent functions. The new Jianglong series released this time conforms to the above five characteristics.

It is worth mentioning that in addition to NPU, Jianglong series of products also carry arm ca7 dual core processor, a risc-v processor, multi processor working together, and support low-power architecture color agent, secure boot and other functions.

SenseTime and other SigmaStar ecological enterprises appear

In addition to the three series of chips introduced by SigmaStar, including the ecological partners of SigmaStar, such as SenseTime, AWINIC, MindStar, ICETech, Aiwinn, CalmCar and so on, are also on the platform.

The person in charge of smart core initiative, a visual AI solution provider, talked about the intelligent transportation case of cooperation with SigmaStar on the stage. According to reports, heart far east now has 40% market share in China's smart parking market. Since 2012, intelligent transportation is one of the earliest applications of AI vision in China. Last year, intelligent transportation accounted for 33% of China's smart city construction costs.

Some time ago, I went to the United States blacklist of SenseTime in the field of smart home and SigmaStar's cooperation case. At present, the financing has exceeded 3 billion US dollars, and last year, the company made profits. At present, there are hundreds of algorithms developed by SenseTime. Image recognition and face recognition are just one of them. At present, SenseTime has layout for 18 industries. At present, all identity authentication of China Mobile adopts SenseTime algorithm, including vision algorithm of SenseTime for domestic mobile phones other than apple.

For smart home scenes, SenseTime currently provides five basic algorithms, including face key points and attributes, face recognition, gesture detection, limb key points, super-resolution. Mobile phone manufacturer oppo's super-resolution application uses the commercial soup algorithm to achieve 2-4 times resolution improvement through AI.

Through behavioral analysis, we can identify whether the baby sitter abused the child through the camera. The visual doorbell can also detect the length of stranger's staying at the door and analyze their action track.

Baby care can also be realized, for example, the camera can recognize the dangerous actions of the baby, and the baby smile can capture and recognize the special state of the baby. Even the baby can be detected, so there's no need for a cat or a dog.

AWINIC laboratory has accumulated more than 10 years in China and is a comprehensive service provider in the field of vision.

AWINIC carried the first real driving scene simulation laboratory in China, and 90% of the real scenes were restored. A shrinking landscape has emerged for the security and collection industries. A test system for face recognition is also established. In addition, it also includes rain, fog and haze simulation, and ultra-low illumination, ultra wide angle test system.

AWINIC 's laboratory is also a cooperative laboratory recognized by IE in Germany, which is designed for testing and analysis of different enterprises and equipped with different analysis platforms.

CalmCar, a manufacturer of intelligent driving algorithm, mainly focuses on the field of intelligent driving, and the cooperation with SigmaStar mainly focuses on the scene demand of fatigue driving, ADAS warning and so on.

Aiwinn is also a manufacturer of machine vision algorithm and artificial intelligence hardware, with R & D companies in Shenzhen and Xi'an. Cooperated with SigmaStar to provide a number of AI terminal solutions. Here is a display of Aiwinn multi industry solutions Guangmu micro cloud system, intelligent channel management system, intelligent roll call system, etc.

MindStar is a research and development company specializing in intelligent hardware, mainly engaged in intelligent voice, computer vision, providing modules and product solutions. The AI visual recognition module 520 of Maichen has 1t computing power and can realize the voice visual display function. Face recognition can also be realized under backlight, strong light and low illumination. It can realize multiple detection and tracking functions. Maichen technology's AI voice + display scheme ms801 can realize sound source location and off-line voice engine for speech recognition in specific direction. Smart home gateway can realize offline voice support.

As a whole, with the support of Xuanyuan series intelligent display chip, Yueying series vehicle intelligent DVR chip, Jianglong series intelligent security chip and other new products, the AI chip product coverage will be more comprehensive, and the vision of "leading AI technology to enable all walks of life and let AI technology enter thousands of households" will be truly realized in the fields of vehicle electronics, security, Internet of things and smart home!